First Try Does Not Equal Final Version

How Failure Builds Your Future Success

Many people expect that the first time they launch an idea or a business, they will immediately see success. Reality is quite different. From my interviews, the women I’ve spoken with often shared that success rarely comes on the first attempt. They described multiple experiments, iterations, and setbacks before they found the approach that truly worked. The first try is a learning process, not a final outcome.

Failure is not a negative reflection on your abilities. On the contrary, each misstep is a step toward understanding what works and what does not. You learn the parts of the process that energize you, the approaches that resonate with your audience, and the strategies that produce tangible results. With each attempt, your insight grows, and your path becomes clearer.

These entrepreneurs also emphasize that embracing failure builds resilience and confidence. By trying, adjusting, and persisting, you create a foundation for long-term growth. The knowledge gained from these early trials becomes the roadmap for future success, allowing you to refine your business and make more informed decisions.

What is one “failure” you experienced that taught you a lesson you still use today?

Follow How She’s Doing It for stories, insights, and guidance from women who built their businesses by learning as they went.