Stop Waiting for Ready

Start Doing, Your Brand Needs You Now

A challenge many aspiring entrepreneurs face is waiting until they feel completely ready. They believe that success will come only when they have every skill, every tool, and every answer. The women I’ve spoken with consistently say this is a trap. The truth is that readiness is built through action. The act of starting is what develops competence, clarity, and momentum.

These founders shared stories about how the first steps of their journey were messy and uncertain, but incredibly informative. By putting themselves out there, they discovered what resonated, who their audience was, and what strategies were most effective. Waiting for the perfect moment often delays these discoveries, while action accelerates learning.

They also emphasized that starting imperfectly allows you to gain confidence and credibility. Taking even a small action signals to yourself and your audience that you are committed, capable, and serious about your vision. That momentum compounds quickly, and every forward step provides new growth opportunities.

What is one small action you could take this week that would move you closer to your goals?

Follow How She’s Doing It for practical tips and encouragement from women who started before they felt ready and built successful brands.